As an entrepreneur who has established a successful marketing consultancy, I was contacted by the BBC’s Head of Communications, inviting me to be a guest on their popular news segment ‘Worklife’. Appearing on live national TV was pretty terrifying, but such an amazing experience. I was asked to review press articles focusing on Future Technology in Society and sustainability in fashion on 27th November this year.
On Future Technology, Mark Zuckerberg (yes, that Mark Zuckerberg) had set himself a challenge to approach and discuss with “leaders, experts, and people in our community from different fields” what role technology will play in society going forward. His panel of 9 experts were anything but diverse – 8 white men, and one white woman. All bar one were over the age of 40. If we are to understand what the role of technology will have in society in the future, surely we need to reflect on what society make look like in future, and therefore talking to people much more representative of the people in society and in the technology sector today. It baffles me why Mr Zuckerberg chose to limit the panel with such a lack of diversity in seeking to inform any conclusions.
The second story I was asked for my thoughts on was on the issue of sustainability in fashion. This has been an issue of concern for many years. Fashion and the textile industry have long been known for their damaging environmental impacts. High water usage, pollution from chemical treatments used in dyeing and preparation and the disposal of large amounts of unsold clothing through incineration or landfill deposits are hazardous to the environment. But that is not all. At it’s core fashion is about renewal. And in today’s market, that has lead to increased consumption with a focus on cheap, accessible and on-trend clothes.
These trends as we all know shift and change all the time, from icon to icon, from label to label, from day to day, month to month. Consumers want more clothes, and the industry is, of course, happy to oblige. But is this a sustainable model? No. Climate change is no longer a risk, it is happening here and now. It is my strong belief that the fashion industry needs to do more to reduce its environmental impact. The industry has been dragging its proverbial heels long enough. It is time for it to take action.
You can watch my interview here: