Effective business blogs build your credibility and help your website rank higher in search engines. Blogging is easier than you think – you don’t have to be the world’s greatest writer to produce relevant targeted posts that will bring traffic to your site. Blogs are also a great way to engage with your audiences, including customers and potential clients.
On completion of the blogging course delegates will:
- Understand the underlying principles of blogging for business
- Develop a schedule of content that will bring the right audience to your site
- Formulate a clear plan to use blogging as part of your marketing mix
- Be able to monitor the success of your blogging activity
- Defining the purpose and target audience of your blog
- How blogging is different from journalism or business copywriting
- Matching the words with the look and feel of your blog
- Using key words and phrases discreetly in your blog
- Devising the best length and frequency for your posts
- Building a voice of authority through your blog
- Different ways to craft a conversational tone
- Why proofreading before publishing is essential
- Building a community
- Managing comments and feedback
- Attracting new readers
- Coming up with ideas and opportunities for posts
- Using the blog to personalise your brand or business
- Inviting guest bloggers
- Developing links and blog rolls
