Effective business blogs build your credibility and help your website rank higher in search engines. Blogging is easier than you think – you don’t have to be the world’s greatest writer to produce relevant targeted posts that will bring traffic to your site. Blogs are also a great way to engage with your audiences, including customers and potential clients.

On completion of the blogging course delegates will:

• Understand the underlying principles of blogging for business
• Develop a schedule of content that will bring the right audience to your site
• Formulate a clear plan to use blogging as part of your marketing mix
• Be able to monitor the success of your blogging activity
• Defining the purpose and target audience of your blog
• How blogging is different from journalism or business copywriting
• Matching the words with the look and feel of your blog
• Using key words and phrases discreetly in your blog
• Devising the best length and frequency for your posts
• Building a voice of authority through your blog
• Different ways to craft a conversational tone
• Why proofreading before publishing is essential
• Building a community
• Managing comments and feedback
• Attracting new readers
• Coming up with ideas and opportunities for posts
• Using the blog to personalise your brand or business
• Inviting guest bloggers
• Developing links and blog rolls