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LinkedIn Changes: What business Need to Know


LinkedIn Changes: What business Need to Know

LinkedIn may not have the shareability of Facebook or the instantaneous responses that Snapchat boasts. Nevertheless, it has become one of the key components of the marketing toolbox for businesses.

Those with a keen eye will have noticed changes to the platform that have been gradually rolled out over the last few weeks. With a sleek new interface and dashboard, the platform now gives its rivals a run for their money in terms of UX. But it’s not just visually the platform has improved. The backend has had some TLC too. So what should you know to help make 2017 the year you really grab hold of LinkedIn and propel your business?

Desktop features

In what the platform describes as its biggest desktop redesign since its inception, LinkedIn’s more user-friendly design makes networking even easier, thanks to:

  • A new real-time messaging system that also offers insights delivered across the site directly from LinkedIn. Designed to help users “break the ice in any conversation and connect you to your next opportunity”, they work intelligently to highlight potential openings.
  • Improved insights on content show who’s reading updates will make it easier to tailor your content in order to get more shares and likes – and as a result, build your network.
  • Similar to Facebook’s algorithm change last year, LinkedIn now displays the content in order of the topics that matter the most and from people that matter the most. Therefore you should notice you see more content based around searches and interactions.
  • A clever universal search function which enables users to search for anyone or anything from a single location.

There will also be a new ‘profile meter’ added to the site shortly, which will offer tips on how to update a profile to enable maximum connection opportunities and impact.

A more unified cross-device experience

Now, whether you log in on your computer or smartphone, you’ll see a more consistent design. Helping with navigation and of course user experience, it means users can update their profiles, share content and respond to comments in the same way every time. The experts at LinkedIn have also worked hard to make the desktop site look and feel more like an app-based experience thanks to the more responsive and cleaner construction.

Faster loading times

LinkedIn is not a small site, and users have complained in the past of lengthy loading times. But that has all changed now. Your desktop should load quicker, with the apps following suit. You should also notice that you’re quicker on the site, too. Navigation is now split into seven parts: Home (the feed), My Network, Jobs, Messaging, Notifications, Me, and Search, so you should now be able to move between these with ease.

Faster innovation

The site’s new design is linked to a better API which allows for code updates three times a day. Allowing for faster innovation, this will enable the networking site to better respond to consumer shift and release new products (much in the same way that Facebook and Instagram continue to innovate). This does mean that you’ll need to keep your eye on the ball when it comes to developments in order to respond in good time.

Easier analysis of valuable insights

At last, professional insights and news have become a priority for the platform. Now, when you log in, you should find it easier to view relevant news and updates than ever before, meaning you can join in conversations and assert your authority on a particular subject in real-time.

What do you think to the new developments? Will it change the way you use LinkedIn going forward?

If you’re struggling to get to grips with the updates, we provide comprehensive LinkedIn training or bespoke consultancy to fit your needs: http://www.redidea.co.uk/newsite/services/social-media-training/linked-in/