Are you a business owner? Have you incorporated SEO into your digital marketing strategy? Well, if you haven’t, you need some SEO tips and this post shares why and how you can use the basics of SEO to your advantage. It doesn’t have to be as complex as you may think!
What is SEO?
SEO is a key component in helping drive sales and attract customers to your business website. It helps search engines and users find your website online more easily.
Basic SEO Tips:
Make a website that is SEO compatible– This is an obvious necessity. WordPress is a common one known for this. Install an SEO plugin, Yoast SEO is a popular one on WordPress. This plugin guides you when creating content. It is also free on business plan WordPress websites.
Install an add-on in your browser.Keywords Everywhere is a simple add-on tool that works on Google Chrome and Mozilla Firefox. Once it is installed on your internet browser and when you search in search engines, such as google, it reveals keywords’ volume stats (how much the keyword is searched), Costs Per Click, which is how much the business would pay for each click and other suggested keywords searched by users. This information can be incredibly insightful in helping you decide what key phrases to use on your website. It is also free on business plan WordPress websites. It is also completely free.
Consistency is key– It is important to ensure that key words are consistent throughout your website pages. As your SEO plugin will guide, ensure that your readability analysis is clear.
Use backlinks that redirect to your website. This can be done through other websites, or even your own website, that direct the user to another page on your website, such as your services.
Content Marketing-Ensure the content on your blog is versatile and not just about your product or service, but also provide tips or updates on the industry you are with. Offer an engaging education factor with your content marketing.
We hope these tips can help you with the basics of SEO. If you would like to find out more about SEO and how we at Red Idea can help you with this and content marketing in your business, book a consultation with us.